Terms of Service
Last updated: July 19, 2026
We wrote this in plain language on purpose. It covers what Dial 72 does, what it doesn't do, and what we each owe each other. No legal team required to read it.
1. The short version
- Dial 72 answers your phone with an AI voice assistant (Bella), collects the details, and books the appointment. It works by forwarding calls from your existing number, so you keep your number and your hours.
- Bella is a front desk, not a technician. She does not diagnose equipment or quote prices, and true emergencies get routed to your on-call contact.
- Plans are flat monthly, month to month, cancel anytime. No per-minute charges, and there is a free trial.
2. What Dial 72 is
Dial 72 is an AI answering and scheduling service built by HVAC pros, for HVAC pros. You forward your business line (all calls, or only the ones you miss) to Bella, our AI voice assistant. She answers, asks the questions a good dispatcher would ask, and gets the job on your calendar. You keep the number your customers already know.
3. What it is not
- Dial 72 is not an emergency-dispatch or life-safety service. It is an answering and scheduling tool.
- Bella does not diagnose HVAC systems and does not quote repair prices over the phone.
- When a caller describes an urgent situation, Bella routes the call to the on-call contact you set up. Responding to that call, and deciding how fast, remains your business's responsibility.
4. Your account and your rules
You are responsible for giving us accurate information: your service area, business hours, escalation contacts, and the booking rules you want Bella to follow. Bella works from the rules you set. You remain responsible for the HVAC work your shop performs, including any work booked through Bella.
5. Billing
Plans are flat monthly and billed month to month. You can cancel anytime. New accounts start with a free trial. There are no per-minute or per-call charges on top of your plan. Current prices are listed on our pricing page.
6. Your customers' data
Calls handled by Bella may be recorded and transcribed to produce summaries and bookings, and callers receive SMS for confirmations, reminders, and call summaries (they can opt out anytime by replying STOP). You are responsible for using this call data lawfully in your area, including meeting any call-recording notice requirements that apply where you and your customers are located.
7. Acceptable use
- No using the service for anything illegal.
- No using the service to harass, deceive, or intimidate callers or anyone else.
- No reselling or offering the service to other businesses without our agreement.
8. Service changes and availability
We work to keep Dial 72 available 24/7, but we do not promise uninterrupted operation. We may improve, change, or discontinue features over time.
9. Liability, plain version
Dial 72 answers calls and books appointments. We are not liable for the outcomes of the underlying HVAC work performed by your business, including diagnoses, repairs, installs, or pricing decisions your team makes. Where we are liable for something, our responsibility is capped at what you paid us for the service. Nothing in these terms takes away rights the law already gives you.
10. Ending service
You can cancel your subscription anytime. We can suspend or end accounts that break these terms.
11. Changes to these terms
We may update this page from time to time. When we do, we update the date at the top so you can see when it last changed.